Tricia Mahoney
Accomplished B2B & B2C Brand, Marketing & Communications Leader
B2C and B2B on both client-side and agency-side, experience: strategy, planning, positioning, messaging, user journey, creative direction, communications planning, advertising/media, broadcast/video, digital/web/SEM/SEO/social, thought leadership/content, public/vendor/employee relations, events, promotions, packaging, direct and collateral.
- Agency: internal and external marketing/communications for branding agency
- Consumer Packaged Goods: Skincare
- Entertainment: Technology
- Fashion/Style: Image Consulting
- Financial Services: network, bank, procurement and venture capital
- Philanthropy/Charitable: cause and brand
- Publishing/Storytelling: technology via SaaS platform
- Retail: women’s apparel and accessories; manufacturing and retail
- Sports: stadium naming rights
- Technology: hardware, software, SaaS, Internet conglomerate as well as a variety of Internet start-ups
- Travel: luxury cruise line
- Entrepreneur: founded, owned and operated apparel, accessories, style, and inspiration company
- Author: authored three and published two books + CBS style correspondent
- Philanthropist: founded and funded personal philanthropic cause
- Approach: strategic & tactical, collaborative, innovative, unflappable; makes the complex simple; optimist
Marketing & Communications Consultant
May 2017 – Present
- EverThread: eCommerce API / SaaS Platform Offering Visualization Technologies for Retailers & Brands, www.everthread.com
- cultr Entertainment, Inc., http://cultr.mobi
TM Advertising, Communications Lead
December 2016 – May 2017
- Develop, coordinate and direct internal and external communications activities for the Agency.
- Represent the Agency to the press and public by acting as chief corporate spokesperson.
- Generate ideas and actions to best promote the agency and increase awareness.
- Conduct proactive media outreach to create opportunities for keeping the agency top of mind.
- Field and direct responses to all media-related inquiries.
- Manage and promote all content across all channels.
- Work collaboratively with teams across the agency to develop and execute communications efforts.
- Partner with Account Management to create communications efforts to promote client initiatives.
- Collaboratively partner with clients on co-communication strategies and initiatives.
- Liaise with McCann and IPG to leverage larger exposure for the Agency and its clients.
Communications Successes:
- Community Coffee, Texas Rangers, Universal Orlando Resorts and Universal Orlando Parks & Resorts.
- Growing exposure of TM Advertising across the McCann and IPG networks.
- Appointed as the TM champion for the McCann Global Diversity & Inclusion Program
- Planning member of the IPG Women In Leadership Network, Dallas chapter
TM Advertising, Management Supervisor
2014 – May 2017
- Responsible for all aspects of agency-client relationship, including all agency work and financial aspects; trusted advisor to senior clients; respected voice among agency leadership and other agency partners
- Leads and ensures that the agency is delivering innovation and thought leadership from all departments – creative, strategy, digital and media
- The link between marketing strategy and plan execution, ensuring all work supports and meets strategic objective, is outstandingly executed and exceeds client expectations. Branding/marketing/communications initiatives including: strategy, planning, positioning, messaging, user journey, value proposition, communications planning, advertising/media, broadcast/video, digital/web/SEM/SEO/social, thought leadership/content, events
- Acting as Account Director since July 2015
- Client Successes:
- Paid advertising yielded 73%-95% increased traffic to client’s owned channel
- Paid social yielded 46% increase in LinkedIn follower base in 3 weeks
Marketing & Communications Consultant
2013 – 2014
- Brand Storytelling via branding/marketing, strategy, positioning, creative direction, messaging, content, digital/web/e-commerce and communications:
- WhichBox Media – The platform powering organic brand storytelling, www.whichbox.com.
- Everthread – The online platform for creating custom fabrics, launching Summer 2014, www.everthread.com
PowerShe, Chief Brand Officer & Founder
2002 – Present
Parent company of StylishShe & InspireShe – purveyor of style, inspiration, and empowerment of women
2012–Present: StylishShe Apparel & InspireShe Jewelry
- Designed, manufactured, marketed and distributed private-label clothing and jewelry labels including inception, design, line development, production, manufacturing, branding/marketing/communications, merchandising, channel development, sales, operations and cause/philanthropy efforts
- Sourced, managed and directed development and production team out of New York; sold direct via company website and retail studio as well as indirect through retail outlets
2004–Present – StylishShe: Image Consultant Services
- StylishShe Jewelry parlayed expansion into Image Consulting; personal style services such as personal shopping and wardrobe initiatives for women in Massachusetts, New Hampshire, Illinois, Pennsylvania, Maine and Texas
2002–2005 – StylishShe: Jewelry
- Founded, owned and operated private jewelry label
- Sold direct and indirect through retail outlets
CMGI, Director of Marketing
1998 – 2001
Internet conglomerate and operator of more than 75 Internet companies
- Responsibilities included corporate vision, branding, naming, positioning and repositioning (ongoing) of company and product lines including advertising, direct mail, web, annual reports, trade shows, and large-scale events
- Initial marketing budget $500K and increased to in excess of $23MM in two years
- Provided successful strategies and tactical execution for internal and external communication for CMGI including CMGI corporate internal and external marketing initiatives, CMGI’s marketing to its arsenal of Internet companies
- Vended out as marketing resource on an as need agency-style basis for any CMGI companies in need of Marketing strategy and resources – including marketing, branding, naming, positioning, collateral, web for spin-off companies
- CMGI Field stadium naming rights ($100MM Stadium Naming Rights): Internal and external marketing for football stadium in Foxboro MA
Leo Burnett, Account Supervisor, Account Manager
1995 – 1998
Ranked 9th largest Advertising Agency in 1998, Technology Division (formerly TFA, acquired by Leo Burnett)
- Managed over $10MM of business for one the nations leading B2B tech agencies in the US
- Supervisory main point of contact for CMGI and Avid Technology accounts, clients and vendors
- Managed Avid brand and multi-sales channel account of $6MM
- New product launch yielding $50MM within one year
- CMG to CMGI – Positioned old school fulfillment services company into the fastest growing .com company
- Launched more than 12 companies in their portfolio in less than two years
Howtek, Marketing Manager
1993 – 1995
Scanner Manufacturing
- Supported Marketing Director for all marketing initiatives including internal and external communication, collateral and trade shows
Diversified Technologies, Marketing Manager
1993 – 1995
Technical Engineering Firm
- Managed all marketing initiatives including logo development, internal and external communication and collateral
Education & Mentoring:
- Bachelor of Science, Keene State College, Keene, New Hampshire
Published:
- Inspiring Shes, book; Stylish She book; CBS; Southlake Style Magazine; Examiner.com
High Profile Media Exposure & Speaking Engagements:
- Media: WBZ4 News Boston & UPN38 News; Boston Globe; Society Life Magazine; All Women Magazine
- Speaking: New York University, Stern Women in Business Conference and Boston University
Philanthropy, Mentorship & Volunteering:
- Philanthropic Initiative: The She to She Movement, empowering and inspiring ‘She to She’ via StylishShe & InspireShe
- Mentoring: University of North Texas, College of Business, Professional Leadership Program Mentor
- Volunteering: National Center for Missing & Exploited Children, Texas Ride for the Missing