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Expertly executed, concise communication sculpts the feelings and emotions necessary to evoke connection and create a memorable brand. I have the innate ability to understand, simplify and hone in on what a brand does and what it stands for.

My agency-side and client-side experience spans across apparel/retail/fashion, charitable/philanthropy, financial services, home decor/textiles, luxury travel, publishing/storytelling and technology.

My career began in high-tech, working at powerhouses such as Leo Burnett and CMGI during the apex of the high-tech/Internet explosion. I was exposed to powerful clients and was a driving force behind exciting, large-scale initiatives sculpting my deep B2B foundation. From there I parlayed into B2C founding my own style and inspiration companies widening my knowledge and experience across product development, manufacturing and operations.

I then transitioned back into corporate, working agency-side then client-side at TM Advertising and Mr. Cooper deepening my brand strength and communication expertise. Efforts at TM Advertising yielded earned media and intra-network exposure across the McCann and IPG network for a wide variety of clients including a national coffee brand, a global financial services company, a major league baseball team, and a major themed amusement park. At Mr. Cooper I built an award-winning content engine from the ground up. My rich, robust data, and content pieces have earned media exposure in CNBC, WSJ, INC, Forbes, The Motley Fool, Business Insider as well as in many local markets.

I am currently Chief Marketing Officer for Twisted X Global Brands – home of Twisted X, Twisted X Work, Black Star Boots, Tamarindo Footwear and CellSole. Efforts include ongoing coverage in western and footwear publications as well as global awards for sustainalbity and leadership.

I’ve published two books and am currently pitching my third book, a memoir titled Trust the Path, for literary representation.

What’s next? My memoir and whatever comes with that new journey… and I can’t wait!

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