Innovative, Empowering & Strategic

_D1A9664 copy2_ppB2B & B2C marketing thought-leader.

Marketing, branding & communications:

Spanning B2C and B2B on both client-side and agency-side, experience includes: strategy, planning, positioning, messaging, user journey, creative direction, communications planning, advertising/media, broadcast/video, digital/web/SEM/SEO/social, thought leadership/content, public/vendor/employee relations, events, promotions, packaging, direct and collateral.

B2B:

  • Technology: hardware, software, SaaS, Internet conglomerate as well as a variety of Internet start-ups
  • Financial Services: banking, network, procurement and venture capital
  • Textiles: retail and technology
  • Publishing: technology via SaaS platform

B2C:

  • Apparel: clothing and jewelry design, manufacturing and retail
  • Home Decor: retail and technology
  • Textiles: retail and technology
  • Luxury Travel: cruise line
  • Financial Services: banking
  • Charitable: cause and brand
  • Sports: stadium naming rights
  • Consumer Packaged Goods: Skincare

Entrepreneur:

Founded, owned and operated apparel, accessories, style, and inspiration company

  • Apparel & Accessories: Designed, manufactured, marketed and distributed private-label clothing and jewelry labels including inception, design, line development, production, manufacturing, branding/marketing/communications, merchandising, channel development, sales (direct and indirect), operations and cause/philanthropy efforts
  • Image Consultancy: Personal image and style consultancy in MA, NH, ME, IL, PA and TX
  • Jewelry Retailer: Founded, owned and operated a fashion jewelry business. Selling direct via reps and indirect via wholesale to stores across NH, MA, and ME

Author:

Philanthropist:

Founded and funded personal philanthropic cause