Tricia Mahoney

Accomplished B2B & B2C Brand, Marketing & Communications Leader


B2C and B2B on both client-side and agency-side, experience: strategy, planning, positioning, messaging, user journey, creative direction, communications planning, advertising/media, broadcast/video, digital/web/SEM/SEO/social, thought leadership/content, public/vendor/employee relations, events, promotions, packaging, direct and collateral.

  • Agency: internal and external marketing/communications for branding agency
  • Consumer Packaged Goods: Skincare
  • Entertainment: Technology
  • Fashion/Style: Image Consulting
  • Financial Services: network, bank, procurement and venture capital
  • Philanthropy/Charitable: cause and brand
  • Publishing/Storytelling: technology via SaaS platform
  • Retail: women’s apparel and accessories; manufacturing and retail
  • Sports: stadium naming rights
  • Technology: hardware, software, SaaS, Internet conglomerate as well as a variety of Internet start-ups
  • Travel: luxury cruise line
  • Entrepreneur: founded, owned and operated apparel, accessories, style, and inspiration company
  • Author: authored three and published two books + CBS style correspondent
  • Philanthropist: founded and funded personal philanthropic cause
  • Approach: strategic & tactical, collaborative, innovative, unflappable; makes the complex simple; optimist


Marketing & Communications Consultant
May 2017 – Present

  • EverThread: eCommerce API / SaaS Platform Offering Visualization Technologies for Retailers & Brands,
  • cultr Entertainment, Inc.,


TM Advertising, Communications Lead
December 2016 – May 2017

  • Develop, coordinate and direct internal and external communications activities for the Agency.
  • Represent the Agency to the press and public by acting as chief corporate spokesperson.
  • Generate ideas and actions to best promote the agency and increase awareness.
  • Conduct proactive media outreach to create opportunities for keeping the agency top of mind.
  • Field and direct responses to all media-related inquiries.
  • Manage and promote all content across all channels.
  • Work collaboratively with teams across the agency to develop and execute communications efforts.
  • Partner with Account Management to create communications efforts to promote client initiatives.
  • Collaboratively partner with clients on co-communication strategies and initiatives.
  • Liaise with McCann and IPG to leverage larger exposure for the Agency and its clients.

Communications Successes:

  • Community Coffee, Texas Rangers, Universal Orlando Resorts and Universal Orlando Parks & Resorts.
  • Growing exposure of TM Advertising across the McCann and IPG networks.
  • Appointed as the TM champion for the McCann Global Diversity & Inclusion Program
  • Planning member of the IPG Women In Leadership Network, Dallas chapter


TM Advertising, Management Supervisor
2014 – May 2017

  • Responsible for all aspects of agency-client relationship, including all agency work and financial aspects; trusted advisor to senior clients; respected voice among agency leadership and other agency partners
  • Leads and ensures that the agency is delivering innovation and thought leadership from all departments – creative, strategy, digital and media
  • The link between marketing strategy and plan execution, ensuring all work supports and meets strategic objective, is outstandingly executed and exceeds client expectations. Branding/marketing/communications initiatives including: strategy, planning, positioning, messaging, user journey, value proposition, communications planning, advertising/media, broadcast/video, digital/web/SEM/SEO/social, thought leadership/content, events
    • Acting as Account Director since July 2015
    • Client Successes:
    • Paid advertising yielded 73%-95% increased traffic to client’s owned channel
    • Paid social yielded 46% increase in LinkedIn follower base in 3 weeks


Marketing & Communications Consultant
2013 – 2014

  • Brand Storytelling via branding/marketing, strategy, positioning, creative direction, messaging, content, digital/web/e-commerce and communications:
    • WhichBox Media – The platform powering organic brand storytelling,
    • Everthread – The online platform for creating custom fabrics, launching Summer 2014,


PowerShe, Chief Brand Officer & Founder
2002 – Present
Parent company of StylishShe & InspireShe – purveyor of style, inspiration, and empowerment of women

2012–Present: StylishShe Apparel & InspireShe Jewelry

  • Designed, manufactured, marketed and distributed private-label clothing and jewelry labels including inception, design, line development, production, manufacturing, branding/marketing/communications, merchandising, channel development, sales, operations and cause/philanthropy efforts
  • Sourced, managed and directed development and production team out of New York; sold direct via company website and retail studio as well as indirect through retail outlets

2004–Present – StylishShe: Image Consultant Services

  • StylishShe Jewelry parlayed expansion into Image Consulting; personal style services such as personal shopping and wardrobe initiatives for women in Massachusetts, New Hampshire, Illinois, Pennsylvania, Maine and Texas

2002–2005 – StylishShe: Jewelry

  • Founded, owned and operated private jewelry label
  • Sold direct and indirect through retail outlets


CMGI, Director of Marketing
1998 – 2001
Internet conglomerate and operator of more than 75 Internet companies

  • Responsibilities included corporate vision, branding, naming, positioning and repositioning (ongoing) of company and product lines including advertising, direct mail, web, annual reports, trade shows, and large-scale events
  • Initial marketing budget $500K and increased to in excess of $23MM in two years
  • Provided successful strategies and tactical execution for internal and external communication for CMGI including CMGI corporate internal and external marketing initiatives, CMGI’s marketing to its arsenal of Internet companies
  • Vended out as marketing resource on an as need agency-style basis for any CMGI companies in need of Marketing strategy and resources – including marketing, branding, naming, positioning, collateral, web for spin-off companies
  • CMGI Field stadium naming rights ($100MM Stadium Naming Rights): Internal and external marketing for football stadium in Foxboro MA


Leo Burnett, Account Supervisor, Account Manager
1995 – 1998
Ranked 9th largest Advertising Agency in 1998, Technology Division (formerly TFA, acquired by Leo Burnett)

  • Managed over $10MM of business for one the nations leading B2B tech agencies in the US
  • Supervisory main point of contact for CMGI and Avid Technology accounts, clients and vendors
  • Managed Avid brand and multi-sales channel account of $6MM
    • New product launch yielding $50MM within one year
    • CMG to CMGI – Positioned old school fulfillment services company into the fastest growing .com company
  • Launched more than 12 companies in their portfolio in less than two years


Howtek, Marketing Manager
1993 – 1995
Scanner Manufacturing

  • Supported Marketing Director for all marketing initiatives including internal and external communication, collateral and trade shows


Diversified Technologies, Marketing Manager
1993 – 1995
Technical Engineering Firm

  • Managed all marketing initiatives including logo development, internal and external communication and collateral


Education & Mentoring:

  • Bachelor of Science, Keene State College, Keene, New Hampshire



  • Inspiring Shes, book; Stylish She book; CBS; Southlake Style Magazine;


High Profile Media Exposure & Speaking Engagements:

  • Media: WBZ4 News Boston & UPN38 News; Boston Globe; Society Life Magazine; All Women Magazine
  • Speaking: New York University, Stern Women in Business Conference and Boston University


Philanthropy, Mentorship & Volunteering:

  • Philanthropic Initiative: The She to She Movement, empowering and inspiring ‘She to She’ via StylishShe & InspireShe
  • Mentoring: University of North Texas, College of Business, Professional Leadership Program Mentor
  • Volunteering: National Center for Missing & Exploited Children, Texas Ride for the Missing